Why Must Websites Adhere to the Accessibility Testing Guidelines?

 What an amazing world it would be if everything became inclusive to all! This is where the accessibility testing companies come into play!

Garnering to every consumer is a company’s responsibility. But, not every organization takes up that responsibility. Therefore, governments have made it necessary for every website to adhere to the WCAG 2.0, Section 508, ADA and AODA guidelines.

All these guidelines have been formed and restructured, suiting the needs of people with disabilities. Let's take a look at what these guidelines root for!

4 Basic Guidelines for Accessibility Testing

WCAG 2.0

The WCAG 2.0 guidelines define how to make web content accessible to people with disabilities. Accessibility includes a wide range of disabilities like visual, speech, auditory, cognitive, learning, neurological and language disabilities.

The WCAG 2.0 is based on four major principles:

1.      Perceivable

2.      Operable

3.      Understandable

4.      Robust

Section 508

Section 508 mandates electronic and information technology developed, procured, maintained or used by the federal government must be accessible to people with disabilities.

Though the guideline states the federal government, Section 508 doesn't limit to federal agencies. Every digital company and company catering to the audience via the internet must have content inclusive to all.

ADA

Often confused with Section 508, ADA stands for Americans with Disabilities Act Standards for Accessible Design. The ADA compliance was enacted to help people with disabilities facing discrimination.

If you want to make your site ADA complaint follow these steps:

·        Enable keyboard navigation

·        Use alt text for images

·        Provide alternatives to audio and video content

·        Simply the visuals on the website

·        Adjust or eliminate time-constrained elements

AODA

The AODA or Accessibility for Ontarians with Disabilities Act ensures to remove, prevent and identify barriers for people with disabilities.

Accessibility testing companies check for AODA compliance using:

·        Alt text for image content

·        Video captions and subtitles

·        Keyboard controls

·        Colour contrast and several other ways.

What Must Website Adhere to Accessibility Testing Solutions?

Avoid Legal Complications

Any company that doesn't adhere to the accessibility guidelines has a high chance of facing lawsuits against them.

People with disability have the power and authority to file a lawsuit against any company that doesn’t comply with the accessibility standards.

Did you know that even Dominos was under a lawsuit because a disabled user had difficulty navigating the website?

Reach a Wider Target Audience

Half of the world’s population suffers from some form of disability. Imagine the amount of traffic you'll have if your website can cater to everyone's needs!

With an accessible website, companies can expand their business to a broader audience and improve sales.

Overall Improvement in Website Performance

An accessible website isn't just helpful to people with disabilities. The ordinary people too have a benefit. Accessibility features help every user navigate the website smoothly. Moreover, subtitles and captions in videos are helpful for ordinary people as well.

Moral Responsibility

Despite the factors mentioned earlier, companies must take accessibilitytesting solutions seriously because it is their moral responsibility as well.

How far have we come if we cannot utilize technology to benefit people with disabilities?

The benefit of the company, its sales and conversions are one thing. But, it is the moral responsibility of the companies to satisfy every customer’s need.

Their responsibility is to make sure that their customer of any caste, creed, color or disability can hover into their websites freely.

Final Words

Accessibility is an essential feature of every website in the modern day. If companies want to cater to a broader audience and ensure better navigation, complying with the accessibility guidelines is one of the primary ways! 

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