3 COMPELLING BENEFITS OF PROFESSIONAL EXPLAINER VIDEOS FOR MARKETERS

 Wondering which tactic would work the best for better lead generation? Professional explainer videos are the answer!

With the world switching to digital platforms, the video consumption rate will double by the year 2022. Statistics suggest that 205 million users will watch videos via smartphones as compared to 187.7 billion in 2019.

Explainer videos are an innovative way to engage the audience within a short time. The busy schedule of customers doesn't allow them to watch long durational videos. However, with explainer videos, they can merely get the most crucial information about the product within ninety seconds.

The explainer videos are one of the best and easiest ways for companies to boost their sales. However, many organizations still ponder its usage.

Just as educational explainervideos are ruling the academic field, marketing explainer videos boost the marketing experience. Moreover, marketers can use explainer videos at various stages of a sales funnel and within any type of marketing channel.

Let’s look at some of the benefits of utilizing explainer videos to sell a product or service for a company.

Benefits of Professional Explainer Videos

1.    Increase in Conversion Rates

The main aim of creating explainer videos for companies is to increase conversion rates and sell more products and services. With explainer videos, marketers can achieve just that!

Statistics show that video in the ad campaigns gives a 34% increase in conversion rates. In addition, a statistic also shows that landing pages convert 86% better with explainer videos.

If your company’s professional explainer videos pitch the product well, consumers will purchase within 24 hours window!

2.    Better Lead Generation

How will conversion rates increase? Obviously, with better lead generations. Short, precise, and crisp explainer videos gain credibility from the audience.

Credibility brings in a broad audience reach. A report states that explainer videos helped generate leads for 84% of marketers.

Another report suggests that 93% of marketers got high-quality leads with the help of social media videos.

Explainer videos get straight to the point. This enables consumers to save time. Moreover, innovative and fresh concepts of explainer videos will generate leads better.

3.    Positive Impact on SEO Results and Better ROI

How do marketers generate better leads? With innovative, creative, and professional explainer videos, marketers can enhance the SEO results.

Just like clients, search engines also rate websites with explainer videos better! In fact, a survey shows that video content is fifty times more useful in driving search results as compared to plain texts.

Moreover, another report states that videos help get 157% more organic traffic from search results.

Clients don’t prefer endless pages of block text and images. Similarly, search engines also rank such pages low.

Better SEO results also improve the ROI statistics. Explainer videos do not take up much charge, and when utilized effectively, it serves as a long-time investment.

A study shows that 68% of marketers claim that an ROI for video is better than other media.

Wrapping Up

Professional explainervideos are one of the most effective ways to bring in better results for marketers.

From improved conversion rates to better ROI, explainer videos help marketers leverage the maximum benefit. However, clients must get assistance from the most credible providers to enhance better results. 

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