A perfect guide to developing Explainer Videos or ask Explainer Video Production Company

 

Explainer videos are short description videos that describe your product, services, or idea in such a manner that the audience understands it within no time. They are fast and a robust conversational tone to narrate your service or product features. You can utilize these tools In Homepage/Product pages, Sales demos, Events, Newsletters, and other platforms. The problem lies in developing it because many organizations are unaware of it, and they don’t grow as well. Hence, this guide will help them create explainer videos and convey their brand message. However, if they feel it a technical burden, they can connect with professional explainer video production company like Acadecraft.

How to develop explainer videos?

Gathering Information

Before initiating the development process, you need to be aware of this step first. Gathering relevant information is the foundation of a great explainer video to understand the requirements. Here you need to determine the user pain point, product features, benefits, and user demographics. If you are finding this task challenging, you can also communicate with an explainer video services by briefing your video's purpose and target audience. Set up an online meeting or one to one interaction to collect information, or else a survey is also a good option.

Concept & Script

Please don’t write a blockbuster script like films; make it short and exciting, which connects your video to the audience emotionally. Start with creativity, be it conceptual, character-driven, or conversational. Choose the right framework for your animated explainer video. Ideally, your video must not exceed the time range of 90 seconds. Long videos may make the audience bore and disengage them. Hence, write 150- 200 is an ideal word count of the script.

Voiceover Recording

It depends on the organizations whether they need a professional voice over artists or not. Voice over artists can make or break your video with their voice quality. Find the right audio tone for your brand because not all brands can be endorsed with single-gender. You need male and female both to bring variety in brand’s style. If you are looking to hit the right chord with the user, the tone and pace should be just right.

Visual Style

Visual styles are based on your brand style. You can opt for colored storyboards or custom, full color images to make the video interactive. Include character design, eye candy illustrations, text, icons, and other factors in your video. We know it is a time consuming process for developers, but creativity never goes in vain. It helps in delivering you the desired results.

Conclusion

The above mentioned post is written considering the developers demand because most of them cannot develop explainer videos. They must follow this guide and narrate their brand story to the audience.